Ruby Partners with the Residential Assisted Living National Association

Posted on Category:Healthy Lifestyle

PORTLAND, Ore., Jan. 12, 2021 /PRNewswire/ — Ruby®, the premier provider of live virtual receptionist and chat services for small businesses, is proud to be partnering with the Residential Assisted Living National Association (RALNA). Ruby’s focus on compassionate, consistent communication paired with 24/7, HIPAA-compliant services reduce healthcare staff’s burden as they balance patient care with external calls and online chats.

Despite increasing numbers of adults over 75, assisted living facilities have been experiencing higher residential churn rates—a trend that began before the pandemic and risks closing facilities. In addition, staff shortages mean fewer hands available to serve current residents, let alone address potential new resident and caretaker inquires.

“Many times, small, assisted living home staff are too busy with other tasks to answer the phone, and they could be losing loads of potential clients,” said Molly Tennant, Executive Director for RALNA. “Our members can’t afford to have future clients walk away because they missed that vital first impression.”

Due to the pandemic, heightened anxiety makes timely, professional communication particularly crucial to easing patient and family concerns. Ruby also supports multiple communication channels, including the phone and website chat, which encourages families and seniors to reach out via their preferred method, improving their overall experience.

“With everything healthcare staff are experiencing right now—combating a deadly virus, distributing a vaccine, maintaining their mental health—it’s an impossible expectation also to be the ideal customer service rep for the business,” said Kate Winkler, CEO at Ruby. “We’re there to deliver that human touch so staff can focus on patient care. We take that responsibility very seriously through extensive empathy training for our team and smart technology that keeps our customers informed on any conversation.”

“Effective and timely communication makes people feel connected and important. Assisted living is dependent on connection,” added Tennant. “RALNA is proud to partner with a company like Ruby to help revolutionize the frontline of marketing for residential care homes.”

About Ruby:
Customers in today’s on-demand economy expect quick answers and personalized service. At Ruby®, we provide small businesses with the services, products, and analytics they need to manage customer interactions and deliver exceptional experiences. Trusted by more than 13,000 business owners, our US-based, live virtual receptionists and chat specialists create meaningful human connections supported by proprietary technology—building trust, fostering loyalty, and helping win new business 24/7, 365-days a year. Ruby has helped companies grow since 2003 and has gained national recognition as a Fortune Magazine Best Small Company to Work For in the U.S., Inc. Best Workplaces, PEOPLE Companies that Care, and repeat Great Places to Work rankings year after year. To learn more, visit or experience Ruby for yourself by calling 844-311-7829.

Media Contact
Katie Hurst
Dir. Strategic Communications & PR
[email protected]

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