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Purpose At Work: How Sweetgreen Is Building A Healthy Food Movement
Brands that spark conversations and lead cultural movements earn a place in consumers’ lives. By connecting people with ways to live better and act on causes that matter to them, you can form relationships that go beyond financial transactions. Sweetgreen is a powerful example of a brand marrying purpose with profit to scale growth and impact.
“Our mission is to connect more people to real food and build healthier communities by doing that,” Nathaniel Ru, cofounder and Chief Brand Officer of Sweetgreen, tells We First